MAGNANNI
SS23 ROMERO
The essence of the Magnanni Spring/Summer 2023 Romero Campaign lies in its celebration of simplicity and elegance. Through a deliberate selection of minimal raw materials, the set highlights the refined silhouettes of the showcased products. Explore my creative process from initial concepts to the final images in design.
MOODBOARD
MOODBOARD
After interpreting the marketing strategy, the first step of my process was to create moodboards to determine what visual story to tell.
SET BUILD & PRODUCTION MANAGEMENT
Through the discovery process, I determined that I wanted this set to be very minimal and focus on raw materials. This allows the strong silhouettes and clean structure of the products to stand out. Once the set was completed, I then directed lighting for each shot as well as the composition and framing of camera.
Unedited Photos
IMAGE EDITING
The final step of my process was to make selections of the best images from the shoot and edit these photos by using a combination of color grading, image compositing, retouching, and illustration.
FINAL IMAGES IN DESIGN
The images were then placed into the final web design by the Senior UX Designer.
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