MAGNANNI
AW23 HOLIDAY
The Magnanni Autumn/Winter 2023 Holiday Campaign is a curated showcase of boots and accessories meticulously crafted to capture the essence of togetherness and celebration during the holiday season. Explore my creative process from initial concepts to the final images in design.
MOODBOARD
After interpreting the marketing strategy, the first step of my process was to create moodboards to determine what visual story to tell.
SET BUILD
Through the initial discovery process, the idea of a table gathering and the concept of gift giving seemed like the perfect setting. I then started to build the set by creating walls, cutting and applying trim, laying wooden flooring, mounting a fireplace mantle, and painting the set. During this time, I also sourced props that were needed to achieve our visual goals.
PRODUCTION MANAGEMENT
PRODUCTION MANAGEMENT
Once the set was completed, it was time for the production week. I directed lighting for each scene as well as the composition and framing of camera. I dressed the set with the props and worked with the Senior Designer to place the images into design during the shoot to ensure that our visual goals were accomplished while achieving our marketing strategy.
Sketch to Unedited Photo
Unedited Photos
IMAGE EDITING
The final step of my process was to make selections of the best images from the shoot and edit these photos by using a combination of color grading, image compositing, retouching, and illustration.
FINAL IMAGES IN DESIGN
The images were then placed into the final web design by the Senior UX Designer.
Men's Home Page
Holiday Gift Guide
Gift Guide NAV
New In NAV
