MAGNANNI
AW23
The Magnanni Autumn/Winter 2023 Campaign embodies a fusion of opulence and simplicity. The deliberate choice of a clean and minimalistic set serves to accentuate the prominence of the product, wardrobe, and talent, creating a compelling visual narrative. Explore my creative process from initial concepts to the final images in design.
MOODBOARD
After interpreting the marketing strategy, the first step of my process was to create moodboards to determine what visual story to tell.
3D SET BUILD
After determining the aesthetic that I wanted to achieve, the next step in the process was to build a 3D model of this set at scale in Adobe Dimension. This was then made into a presentation to send to a team of builders which featured detailed measurements, as well as textures and colors.
SET BUILD
The next step was to oversee the building process to ensure that our visual goals were being achieved. While the set was being built, I sourced props and decorative elements that would really sell that luxury aesthetic.
PRODUCTION MANAGEMENT
Once the set was completed, it was time for the production week. I directed lighting for each scene as well as the composition and framing of camera. These photos were lit and taken with the goal of image compositing to sell the space as being much larger. I also managed the talent and staff to ensure that the production progressed according to schedule and all the necessary shots were accomplished.
Unedited Photos
IMAGE EDITING
The final step of my process was to make selections of the best images from the shoot and edit these photos by using a combination of color grading, image compositing, retouching, and illustration.
FINAL IMAGES IN DESIGN
The images were then placed into the final web design by the Senior UX Designer.
Men's Home Page
Women's Home Page
New In Nav
